|Franklin Pierce: Even in the 19th century, |
it was all about the hair.
On top of that, Pierce was something of a nonentity. He had not been expected to gain his party's nomination, was not a national political figure, was a Northerner with Southern sympathies in the era before the Civil War, and he had not held elected office in some time. But, he was a war veteran and since no one really knew what he thought about anything, he was a "safe" candidate when the convention deadlocked. (You see, back then, the country did not endure endless months of primary battles and the candidates were actually selected at the convention.)
Fortunately for the poking, piercing candidate, his opponent was Winfield Scott, an anti-Slavery Southerner whose running mate came to be known as "Old Fuss and Feathers"--not exactly a nickname to inspire confidence. To make things even more interesting, the two parties had virtually identical platforms. So, what really made the difference? Turns out, Mr. Pierce was a genuinely nice person. People just liked him.
And, I guess, they didn't mind being Pierced.
What's your favorite campaign slogan?